REGARDS
ROOM GRID
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Regards is a virtual interactive set design exhibition presented on a digital platform designed and curated by
Chen Zhong. The set designer, often overshadowed by the photographer, plays a key role in fashion and still life photography.

Set design in both fashion and still life shooting enables the photographer to control the narrative and atmosphere of the image. Set designers contribute their artistic vision and attention to detail to ensure that every aspect of the scene enhances the overall composition and conveys the desired message.

This exhibition includes 15 handpicked artists’ works. The aim is to highlight set designers and to help the public understand the role and value of this profession and explore current trends in contemporary photography.

ALI GALLAGHER

CHARLOTTE
DE LA GRANDIÈRE

CHEN ZHONG

GRIFFIN STODDARD

JAVIER IRIGOYEN

JEFFERSON FOUQUET

JILL NICHOLLS

LUCIE MOREY

LYNDON OGBOURNE

NATALIE FÄLT

NICHOLAS DES JARDINS

PIERRE VAILLANT

RACHEL THOMAS

SYLVAIN CABOUAT

THOMAS BIRD

chen zhong

Penninghen

Art Director
Photographer
Set Designer

Chen

Ali Gallagher

11th House

Set Designer

Ali

Charlotte
de La Grandière

Rose Paris

Art Director
Set Designer

Charlotte

Griffin Stoddard

Streeters

Set Designer
Director

Griffin

Javier Irigoyen

Lalaland Artists

Set Designer

Javier

Jefferson
Fouquet

Walter Schupfer
Management

Floral Stylist
Set Designer

Jefferson

Jill Nicholls

Lalaland Artists

Set Designer

Jill

Lucie Morey

Art Director
Set Designer

Lucie

Lyndon
Ogbourne

The Wall Group

Production Designer
Set Designer

Lyndon

Natalie Fält

Lalaland Artists

Production Designer
Set Designer

Natalie

Nicholas
Des Jardins

Streeters

Set Designer

Nicholas

Pierre Vaillant

Kaptive

Set Designer

Pierre

Rachel Thomas

Mini Title

Art Director
Set Designer

Rachel

Sylvain Cabouat

Walter Schupfer
Management

Production Designer
Set Designer

Sylvain

thomas bird

East

Production Designer
Set Designer

Thomas

chen zhong

Chen Zhong is an art director and photographer, mainly based in Paris and Shanghai. He provides freelance services in art direction, editorial and fashion photography, graphic design, UI design and motion design.

He has worked with Dior and YSL Beauty for several digital campaigns such as Diorizon, Dior Gold, Dior Father’s Day, YSL Beauty Black Friday, YSL Beauty Back to School, YSL Beauty Bagage Check… He has also designed the animation for La Galerie Dior. Throughout his career in art direction and photography, he has extensive experience in the luxury and fashion industry.

@jameszc.work

Penninghen

Art Director / Photographer / Set Designer

Ali Gallagher

Ali Gallagher is a set designer who has always felt a passion to create. Ali received a BFA in painting from the DAAP program at the University of Cincinnati, where she studied painting, printmaking, and sculpture. After moving to NYC, she began working on window displays for Barneys NY, which eventually led to her career and passion for set design.

Throughout her long career in set, installation and production design, Ali has worked with brands such as Adidas, Victoria’s Secret, BCBG MaxAzria, Gap Kids, Converse, Esprit, Levi’s, Nike, Puma, NYX and UGG to name a few. Her editorial clients include T Mag, Vogue Japan, Vogue Australia, Harper’s Bazaar, GQ, Elle, Puss Puss, Wonderland, Clash, Glamour, Numéro and W Magazine.

@aligeeze

11th House

Set Designer / Prop Stylist

Charlotte

de la Grandière

Charlotte de La Grandière is a French Art director and set designer. She lives and works in Paris. She studied film before becoming an assistant director. After two years in the film industry, she proposed set design and styling projects to magazines.

She has been working closely with the Magazine M Le Monde for its “Special Design” issues for several years, but also with magazines such as Holiday, Regain, Behind The Blinds, Revue Profane and houses such as Hermès, Chanel, Aésop, Zara Home and Massimo Dutti…

@charlottedelagrandiere

Rose Paris

Art Director / Set Designer

Griffin

Stoddard

Griffin Stoddard is a set designer working between New York and Los Angeles. An early fascination with severe and dramatic film roles led to Griffin’s career in image making. After studying film at New York University, he worked as a director in the industry before expanding into set design.

His filmmaking background lends to an atmospheric and character-driven approach to environment-building, based in extensive image research, reference accumulation and close collaboration. Griffin’s lifelong and extensive exploration of the ways in which visual elements can generate an emotional response informs his approach to each collaboration.

@griffin.stoddard

Streeters

Set Designer / Director

Javier Irigoyen

Born and raised in Mexico City, set and spatial designer Javier Irigoyen has his work reflecting the beauty witnessed in both his motherland and his chosen homes. The elegance and beauty found in nature inform his ideation and prop selection process — with sustainability remaining at the top of his mind throughout each project he embarks on.

The modern and inorganic contribute to his creative as well, often through iconographic elements from important architectural landmarks, popular film, or contemporary art. With an unparalleled talent for creating a welcoming yet opulent atmosphere, his seamless incorporation of organic and construction transforms his every work into surroundings that are thoughtful and timeless.

@javirigoyen

Lalaland Artists

Set Designer

Jefferson

Fouquet

After attending a school of horticulture in the Grand Est and refining his manual know-how through a florist craftsman activity, Jefferson Fouquet has gradually developed a self-taught artistic approach.

By taking flowers out of their natural environment and by diverting them (application of paint or textures), he deconstructs the classical codes of floral composition to invest the fields of sculpture, painting or in-situ installation. His clients include Novembre, Kenzo, Gucci, Diptyque, Vogue Brazil…

@jefferson_fouquet

Walter Schupfer Management

Floral Stylist / Set Designer

Jill Nicholls

Sculptor turned set designer, New York based Jill Nicholls, is highly regarded for her large scale as well as intricate still life sets. From her London post-punk youth spent thrifting in Camden, she was drawn to studying sculpture and the beauty of form, which landed her freelance work in New York City with Simon Doonan creating Barney’s windows.

She then spent three years assisting artist Richard Prince before she found her calling as a set designer. Her clients include: AnOther Magazine, Bergdorf Goodman, Bloomingdales, Burberry, Chanel, Dazed Magazine, Dior, Louis Vuitton, L’Uomo Vogue, Saint Laurent, Self Service, T Magazine, Vogue and W Magazine.

@jillcnicholls

Lalaland Artists

Set Designer

Lucie Morey

Lucie Morey is a Paris based art director and set designer. She usually works in the field of fashion and commercial campaigns. She also sets the scene for the music videos. Furthermore, she is good at generating an atmosphere thanks to accessories.

Her clients include Moët & Chandon, Puma, Estée Lauder, Adidas, Amina Muaddi, Juliette Laloe… She also collaborates with magazines such as Harper’s Bazaar, Metal Magazine, Numéro Russia, Citizen K, Switch, The Forumist…

@luciemorey

Art Director / Set Designer

Lyndon

Ogbourne

Lyndon Ogbourne is a London-based set and production designer. He is a multifaceted talent working across a range of mediums including still life, video, art installations, stage design, events, and interiors.

Ogbourne has contributed to top international publications including Vogue, Harper’s Bazaar, GQ, Wallpaper*, ES Magazine, Glamour, Hypebeast, Highsnobiety, 10 Magazine, Marie Claire, and Numéro. Additionally, he has worked with major brands such as Balmain, Burberry, Versace, Tommy Hilfiger, Matches, Hunter, Nintendo, Timberland, Vans, Alexa Chung, and Trapstar.

@lyndonogbourne

The Wall Group

Production Designer / Set Designer

Natalie Fält

Natalie Fält is a set designer based in Los Angeles. After obtaining a degree in fine art, she began her career in the fashion industry utilizing her studio skills through textile treatments and hand crafted details in the design room for Marc Jacobs. She has since cultivated a successful career as a set designer, recognized for her use of color and extensive knowledge of art and film from past decades that inspires her work.

Her clients include Adidas, Agent Provocateur, Amazon, Aritzia, Bvlgari, Calvin Klein, Ferragamo, JLO Beauty, Lululemon, Nike, Savage x Fenty, Spotify, Target, Tissot, Zappos, Zara, CR Fashion Book, GQ, Harpers Bazaar, Porter, Purple, Rolling Stone, Sunday Times, Vogue…

@nataliefalt

Lalaland Artists

Production Designer / Set Designer

Nicholas

Des Jardins

Nicholas Des Jardins is a New York / Los Angeles based set designer. He is a multifaceted talent working across a range of fields including music album covers, magazine covers and brand campaigns.

He often cooperates with the famous magazines such as Vogue, W Magazine, GQ, M Le Monde, Dazed, Document, Pop. His commercial clients include Versace, Prada, Gucci, Miu Miu, Blumarine… He also collaborates with Beyoncé and Miley Cyrus for their album covers.

@nicholasdesjardins

Streeters

Set Designer

Pierre Vaillant

Based in Paris, Pierre Vaillant is a set designer. After his study in École Duperré Paris in graphic design and fashion design, he began his career of set design. With his unique perspective and strong visual elements, he began to gain a reputation in the industry.

His clients include Dior, Louis Vuitton, Ledger, Acne Studios, La Prairie, Camper, Lorette Colé Duprat, Athletica, V Magazine, Numéro Netherland, Wallpaper*…

@pierre.vllnt

Kaptive

Set Designer

Sylvain Cabouat

Born and raised in the Luberon in the south of France, from a family of painters and sculptors, Sylvain was naturally interested in the arts. He moved to Paris at the age of 18 to attend art school, specialising in molding and modeling pieces for special effects using plaster, silicon, and resin. After his studies, he began assisting with set design for films, TV commercials and music videos.

After a few years, he started doing his own jobs as a prop stylist and set designer. Seven years ago, Sylvain began to work in the fashion world as a prop stylist on a shoot with Javier Vallhonrat and he has never looked back. He continues to work on movies and music videos, as well as special projects creating custom design furniture and event spaces.

@sylvaincabouat

Walter Schupfer Management

Production Designer / Set Designer

Rachel Thomas

Based in London, Rachel Thomas is a set designer and art director. Her career began early, leaving school to work for Vivienne Westwood in her iconic Worlds End store and then on to New York, where she worked as a stylist’s assistant, before returning to London to study fine art at Goldsmiths.

From building immersive worlds in retail environments to creating finely crafted object-based sets for advertising campaigns and films, Thomas’s bold, eye-catching work has earned her a reputation as one of the most original image-makers in both the fashion industry and wider commercial world. Her clients include Hermès, Apple, H&M, Off-White, Bottega Veneta…

@rachelthomasstudio

Mini Title

Art Director / Set Designer

thomas bird

Thomas Bird is a London based multidisciplinary set designer working across photography, installation, shows, moving image and furniture design. Thomas’ East London studio collaborates with leading brands in the industry to deliver creative projects from initial conception through to production and installation.

Thomas’ interests lie in creating immersive worlds, rich with detail and unexpected surreal elements, that give his sets a unique sense of depth and narrative. Editorially Thomas has created sets for titles including AnOther, Carcy Magazine, Dazed, Pop, Re-Edition, Replica and Vogue.

@thomasbird

East

Production Designer / Set Designer